PARIS
FASHION WEEK

FASHION

BOWIE WONG

Australian designer Bowie Wong showcased his SS 2016 haute couture collection at Hôtel Peninsula Paris. Wong’s collection, aptly named ABC123, pays homage to “young women who create unique ways to style their school uniforms.”

Italian STYLE.MASTER Massimo Morello returned for his fourth year as the show’s Hair Director, orchestrating eight unique looks to complement Wong’s couture creations. Playing off Bowie’s nod to youth and innocence, Morello and the KEVIN.MURPHY team crafted each hairstyle to include some sort of bow.

Products used: ANTI.GRAVITY SPRAY, HAIR.RESORT.SPRAY, SESSION.SPRAY, TEXTURE.MASTER.

Photo credit: Alexander J.E. Bradley

MERCEDES BENZ PRAGUE

Under the direction of SESSION.MASTER Craig Hughan and Robert Stary, along with KEVIN.MURPHY’s International Team, a variety of different looks were created for a total of 17 shows in just 4 days - including a fashion talent show for up-and-coming designers.

The show took place at The Great Strahov Stadium - a stadium in the Strahov district of Prague, Czech Republic.

Products used: SESSION.SPRAY, FREE.HOLD, DOO.OVER, ANTI.GRAVITY. SPRAY, HAIR.RESORT.SPRAY, SHIMMER.SHINE, FRESH.HAIR

Photo credit: KEVIN.MURPHY Czech Republic and MBPFW

PRAGUE
FASHION WEEK

TALLINN
FASHION WEEK

AW 2016

Set in the unique, underground location of Kultuurikatla Black Box 24, hair directors STYLE. MASTER Massimo Morello and PLATINUM.KEY Janika Orav, led the KEVIN.MURPHY Estonia team to create fresh looks inspired by the rockabilly era, as well as effortless hair styles that perfectly complemented the designer’s luxurious fabrics.

Photo credit: KEVIN.MURPHY Estonia

STOCKHOLM
FASHION WEEK

IDA SJÖSTEDT

Swedish couturier Ida Sjöstedt debuted her upcoming F/W collection at Stockholm Fashion Week. Described by Vogue as the creator of “dreamy dresses with a playful touch,” the designer turned to the 80’s Scottish rock band Strawberry Switchblade for some new wave inspiration in her otherwise refined collection of designs.

Not only was Sjöstedt recognised as ELLE’s Designer of the Year, but she also designed Sofia Hellqvist’s wedding gown for her royal nuptials to Prince Carl Philip of Sweden. With another critically acclaimed Fashion Week on her list of accomplishments, we can’t wait to see what Ida Sjöstedt comes up with next.

Finnish STYLE.MASTER Juha-Matti Manninen led the Swedish KEVIN.MURPHY team alongside DIAMOND.KEY Kristina Wolff and European Education Support Emma Hallstensson.

Products used: ANTI.GRAVITY.SPRAY, HAIR.RESORT.SPRAY, SHIMMER.SHINE.

Photo credit: Svante Petterson