As part of KEVIN.MURPHY’s commitment to the environment and ‘The Choices We Make’, COLOR.ME by KEVIN.MURPHY has partnered with Green Circle Salons in order to help salons across North America become more sustainable and profitable. Green Circle is committed to helping salons make a difference for the environment by providing the resources to recycle leftover hair colour, aluminum foils, colour tubes and applicators for innovative reuse.

A growing number of salons across North America are joining this movement as part of a growing initiative to keep people and our planet beautiful!

“Grow Salon has been an eco-salon since its inception, as well as a KEVIN.MURPHY/COLOR.ME salon, so partnering with Green Circle was an obvious choice! We joined as a Green Circle Salon a year ago, and it has been so wonderful! Our clientele is very eco-conscious, so they are always thrilled to learn about the Green Circle initiatives that allow us to recycle 90% of our salon waste. Talking about Green Circle pairs perfectly with conversations regarding the healthiness of the COLOR.ME brand and KEVIN.MURPHY’s commitment to eco-friendly practices. We absolutely love partnering with Green Circle and KEVIN.MURPHY!” – Rachel Powell, Salon Coordinator at Grow Salon, Seattle, WA, USA

“We have been with Green Circle Salons for almost three years. They’ve helped us bring our recycling to another level and have made it a lot more convenient to recycle even more items than we did before! We hardly have any waste at all, and this is so important to the values of our salon. We have been a KEVIN.MURPHY salon for seven years, and now that we are both a COLOR.ME and Green Circle salon, we’ve been so happy with everything it has allowed us to do!” – Reanne Bachand, Manager at The Beauty Parlour, Edmonton, AB, Canada

“We’ve been with Green Circle since 2013, and though we’ve always recycled and reused as much as we possibly could, Green Circle takes it steps further for us. They take all of our unwashed foil and hair clippings for recycling, and they even take our colour waste so that it isn’t introduced into a waste water facility, which was never intended to process hair colour. We love partnering with KEVIN.MURPHY, COLOR. ME and Green Circle Salons!” – Angie Elder, Owner at Melange Salon & Spa, Edmonton, AB, Canada

Did You Know?

- COLOR.ME salons across North America recycle an estimated 20,000 tubes of colour every year through Green Circle.

- You can reduce up to 95% of waste in your salon with Green Circle.

- Every day, North American salons throw out approximately 63,180 lbs of hair clippings, 42,122 lbs of hair colour, 109,512 lbs of foil & colour tubes, and 206,392 lbs of papers and plastics, totaling 421,206 lbs of waste!

Interested in becoming a Green Circle Salon?
Visit & to learn more!


The KEVIN.MURPHY Experience, or KMX, is a tailored routine created to improve the overall quality of your hair. While the products used may vary by hair type, the first step is always the same: start with MAXI.WASH.

MAXI.WASH is a colour-safe exfoliating wash that gently cleanses and detoxifies, removing excess mineral and product buildup with extracts from Pineapple, Papaya and Citrus. By switching to a dry application, you can increase the potency of the product and save up to 25 litres of water per wash!


  1. Brush the hair to remove any tangles.
  2. Place a hot towel on the hair to gently open up the cuticle for better product absorption.
  3. Lay the MAXI.WASH onto the hair from roots to tips and gently massage using your palms.
  4. Using the tips of your SMOOTHING.BRUSH, move the product through the hair and scalp.
  5. Dampen the hair with a water spray as you do, as this helps to activate the product.
  6. Take a hot towel and place it on the hair to absorb the product.
  7. Finish with the WASH, RINSE, and MASQUE from your texture-specific regimen.